Stock Master

Stock Master adds a level of scrutiny and tracking to retailers group vehicle stock to drive stock turn and profitability.

Stock Master brings everything together in one place, into a platform that is integrated with your website, Auto Trader, OEM websites, CAP and Finance Houses while utilising VIDEO1st video and imagery functionality to provide engaging adverts.


With tight integration to Auto Traders Retail Accelerator software, the system alerts users to price movements, ad view shifts and desirability changes for vehicles in the market, nationally and regionally on a daily basis. You can also create and upload, as well as remove adverts on AutoTrader directly from Stock Master.

  • Current ranking position today and yesterday
  • Your vehicles versus competitor vehicle ranking
  • Negative response day trends
  • Market RRP %
  • Search result appearances vs average daily advert views over the last week
  • Competitor price change notification
  • Links to competitor ads
  • Price changes made in Stock Master pushed automatically to AutoTrader
  • Competitors list with similar vehicles, radius search and ranking

Vehicle Stock Management

Stock Master uses your new and used stock data to provide a group view of vehicles for sale. It helps focus teams on the key metrics for new and used car sales including the days in stock trends, vehicle run rates, margins and stock mix. All are crucial elements for a successful business which can easily be overlooked or ignored.

Role based views

Sales managers can get access to the full suite of features within Stock Master, with the salesperson role having access to only the Used Vehicle Locator.


Several integrations exist in Stock Master including DVLA for vehicle details, DVSA for MOT history, CAP for valuations, Autotrader for RRP and competitors list and HPI for Insurance, Police and Finance checks.

Website Integration

Upload media and adverts to your own website, OEM websites, AutoTrader and HeyCar among others.

New Stock Advertising

Use the import wizard to upload all new vehicle stock with all of the relevant details and information then upload to your website with supporting media directly from Stock Master.

Stock Master Heatmap

Our Heatmap graph displays a mix of information from AutoTrader Connect and our Enquiries module highlighting current metrics like Days to Sell and vehicle positioning along with profit margins, and current enquiry details.

Vehicle Progress

You can follow the vehicle progress from point of creation as a stock record, moving into the Stock Master Inbox, transferring to stock and then being sold. This makes Stock Master the one-stop-shop for processing and managing all stock records.


Provides vehicle stock visibility and key metrics for group management, sales management and even sales execs.


Stock Master is integrated with CAP HPI for vehicle valuation, factory and standard specifications and technical data. You will also be alerted to CAP valuation changes for each vehicle to allow you to then go and review market movements.

Dashboard Summary

Prep Cost calculations added to the Dashboard Summary displaying a trend of current vehicle costs, split by vehicle days in stock.

Why Stock Master?

  • Central group & site level stock visibility
  • Stock segmentation
  • Powerful stock search functions
  • Key performance indicators
  • Market pricing tools & competitor ad comparisons
  • Exception management
  • Supplemented DMS information
  • Increase gross margin by reducing leakage through centrally controlled pricing and discounts

Case Study


YOY increase in used car sales to march


used vehicle profit increase


reduction in average days in stock


Of OEM YTD target achieved

Manage AutoTrader Capped

Our new “Capped” bucket has been added to allow manual reordering of capped vehicles to be published on the next available AutoTrader advert slot. This automates and maximises AutoTrader advert publishing.

Vehicle Valuation Tool

Using CAP HPI, DVLA and AutoTrader information a user can produce an educated vehicle valuation for each stock record.

Exportable Datasheets

Our powerful datasheet view allows managers to display, filter and group data in any way they want to see it and then export to Excel.

QR Codes

QR codes are generated for each vehicle which can be printed and placed on vehicle windows. Customers can then scan these to load all details for the specific vehicle through Web Master.

Learn more

Stock Check

Using the dedicated mobile Stock Check facility staff can scan the QR Codes mentioned above to log vehicles in stock, automatically mark the position of each one on the forecourt using GPS and recorded against the Stock Master record.

Key Management Metrics.

Media Gallery Content

Media Gallery Content

See at a glance what images and videos are published on each advert channel such as your website, AutoTrader and Modix.



Keep an eye on price reviews and changes to ensure your vehicles are priced correctly.

Pricing index

Pricing index

Integration with AutoTrader allows you to measure your prices against the Retail Accelerator Price Index and Retail Price Position.

Response and history

Response and history

Gain valuable insights into individual responses, history and ad views with data directly from AutoTrader.

Stock Days

Stock Days

Drive down days in stock and get real time views on week to date performance.

Time to Web

Time to Web

Improve time to web by having all key data, information and media in one platform.

Website Views

Website Views

For each vehicle see the website views and their trends through the associated Web Master vehicle advert.


Using our VIDEO1st, Sales Execs can now re-appraise a Part Exchange at the point of handover to ensure there are no changes to the vehicle's condition since its original appraisal.

Website Views

Website Views

For each vehicle see the website views and their trends through the associated Web Master vehicle advert.

Preparation Costs

All repair, PDI and other associated costs can be added to the stock record to give a clear indication on vehicle margins.

You have direct access to any VHC record associated with the vehicle from Stock Master to get more information on concerns that were identified and resolved.

Stock videos and photographs are also populated using the eDynamix VIDEO1st app allowing different image galleries to be pushed to different locations such as your website, AutoTrader and Modix.

Learn more

Enquiry Management

All stock and media are available within the Sales Desk enquiry management module.

Learn more


  • Media – to highlight when there are no videos or photos on AutoTrader and Modix
  • Pricing alerts
  • Movement in market price on AutoTrader
  • Price changes and reviews
  • Price variances to AutoTrader or Modix
  • Vehicles not advertised on AutoTrader and Modix
  • Live Enquiries from enquiry management

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