Insights · exsto.Insights
exsto.Insights brings activity from across the exsto Customer Engagement Platform into connected dashboards and reporting — helping retailers, dealer groups and OEMs understand customers, journeys and operations more clearly.
Connected reporting
Activity recorded across connected exsto modules becomes useful visibility — for the people who need to understand what is happening.
exsto.Sales contributes Sales information from across the domain — enquiries, stock, pricing, video and engagement activity, retail activity and hand-over — not just a few isolated events.
Available data depends on the connected modules and integrations in each deployment.
Reporting & dashboards
Connected dashboards and reporting bring activity from across exsto into views the business can use — by journey, site, operation and team.
Journey activity
Connected activity across stages · representative view
Site activity
Across sites
Operational trend
exsto.Service
Team view
By team
Included as part of the exsto platform.
exsto.Insights dashboarding and reporting is available as part of the connected exsto platform, with no additional module charge.
Representative visual — no customer figures. Available views depend on the deployment.
Journey visibility
This is not a rigid funnel — different customers follow different journeys. The point is that activity across modules can be understood together.
Enquiry
exsto.Sales
Booking
exsto.Service · Glovebox
Workshop
exsto.Service
Authorisation
Glovebox
Payment
exsto.Commerce
Follow-up
exsto.CRM
Retention
exsto.CRM
Representative stages. Journeys vary by customer and by the modules each retailer uses.
Different levels
01 · Retailer
Brings together activity across the retailer's connected journeys and teams.
02 · Dealer group
Helps provide visibility of connected activity across multiple sites.
03 · OEM / national programme
Supports wider visibility where retailers share a connected exsto platform.
Platform-wide capability
Customer Insights is available from customer records across exsto modules. Open it and the customer's available information from across the connected platform is brought together into one view.
Customer Insights is a shared exsto capability — not a module within exsto.Insights.
Customer Insights
Instead of moving through different modules to understand the wider relationship, Customer Insights brings connected customer information into one view — wherever a user encounters the customer in exsto.
Connected customer view opens
Customer Insights is accessible from customer records throughout exsto — not only in CRM.
Screens differ by module; the connected view is the same idea everywhere.
J. Carter
EXST 001
Customer spend
£2,480
Illustrative
Vehicles
Workshop
Plans & subscriptions
CRM activity
Vehicles
Workshop
Plans & subscriptions
CRM activity
exstoPay transactions
Messages · multiple exsto sources
Notes & documents
Customer history
Duplicates
…and more, depending on connected modules
Illustrative interpretation with example data. Not every customer has information in every area.
Connected sources
Customer Insights draws on whatever connected activity exists for that customer.
Customer Insights
J. Carter · EXST 001
One connected customer view
Messages can originate from multiple exsto workflows — bookings, campaigns, workshop updates and more — rather than a single module.
Not every customer has data in every source.
Two different jobs
Shared platform capability
Customer Insights
What do we know about this customer?
Dashboarding & reporting module
What is happening across the business?
Connected data access
exsto.Insights can support structured access to exsto data through the eDynamix SDK, so approved reporting and insight experiences can be developed around connected platform activity.
Access is structured and approved per deployment.
Platform architecture
Dealer groups & OEMs
Customer Insights helps teams understand the individual customer using available connected activity.
exsto.Insights helps dealer groups understand activity across sites and operations.
Connected platform data can support wider OEM and national programme visibility.
See Customer Insights at the individual customer level and exsto.Insights across the wider operation.