eDynamix

Automotive technology built around the customer journey.

eDynamix develops automotive technology that connects customer experience, operational workflows, intelligence, commerce and insight through the exsto Customer Engagement Platform.

Retailers · Dealer groups · OEM programmes · Technology partners

Who we are

Automotive experience. Technology capability. One connected focus.

Driven by experience. Powered by innovation.

Since 2010, eDynamix has empowered over 6,500 automotive businesses with technology built specifically for automotive retail — combining over 1,000 years of motor-trade experience with in-house software development.

The company works where customer expectations and dealership operations meet, investing in innovation, security and reliability so the systems behind them work as one.

Working at the intersection of

  • Customer experience
  • Dealership operations
  • Software
  • Data
  • Integration
  • Payments
  • CRM
  • Reporting
  • AI-enabled workflows
Since
2010
Automotive businesses
6,500+ empowered
Product installations
24,000+
Motor-trade experience
1,000+ years combined
Software
Developed in-house
Working togetherA technology partner operating in real customer environments.
eDynamix and dealership team members reviewing a laptop together in a meeting room overlooking a showroom.

Our story

Built in automotive. Evolving since 2010.

eDynamix has evolved alongside automotive retail — adding products, integrations, OEM programmes and capabilities year by year. Choose a year to explore what happened.

2026 · 15 milestones · Connected automotive retail

2026

15 milestones · Connected automotive retail

  1. January

    • Our team grew by 23% in 2025 to 220 employees.

  2. February

    • Suzuki

      Suzuki GB PLC appoints eDynamix to power national service plan sales.

    • Steven Eagell complete the full rollout of exstoService across every dealership, creating a more connected and consistent aftersales journey across the group.

  3. April

    • Suzuki

      Suzuki GB launch their new national Menu Pricing solution from eDynamix, bringing greater pricing consistency, control and transparency across the retailer network.

  4. May

    • Marshall Motor Group

      Marshall Motor Group complete the rollout of exstoService across all dealerships, further strengthening digital aftersales processes and customer engagement across the business.

  5. June

    • cinchServicing complete the rollout of the exsto Workshop module across every site, giving workshop teams greater visibility, control and efficiency throughout the repair journey.

    • Renault

      Renault UK go live with Service Booking Online diary integration, connecting online appointments directly with Bookings and Workshop+ for a fully integrated scheduling experience.

    • The first truly paperless dealerships go live with exsto, replacing traditional workshop paperwork with fully digital processes across the complete aftersales journey.

  6. July

    • Nissan

      eDynamix is named a preferred Digital Aftersales Partner by Nissan Motor (GB), recognising the strength of its technology and continued commitment to transforming the digital aftersales experience.

    • Mon Motors complete the rollout of every exstoService and CRM module across the group, including full integration with Volkswagen Group systems, at no additional charge, to deliver a fully connected digital aftersales platform.

  7. August

    • eDynamix has achieved Cyber Essentials certification, independently recognising our commitment to cyber security and protecting customer data.

    • Bamboo Marketing

      Bamboo Marketing joined the eDynamix Partner Programme. Bamboo are an automotive marketing and outbound calling services company supporting workshop opportunity generation, customer engagement and booking activity.

  8. September

    • Phase 2 of our Bookings API was released which introduced booking progress notifications, allowing third parties to receive updates from exsto as a booking progresses through the stages to completion.

    • The Leads API was released, allowing partners to send customer sales leads and enquiries directly into exsto. The lead includes key information such as the customer, vehicle, enquiry source, part exchange details and communication consent.

    • ScaleVoice

      ScaleVoice joined the eDynamix Partner Programme. ScaleVoice provide AI agent technology supporting inbound customer calls and workshop booking activity through connected exsto Bookings workflows.

What we do

Technology is only one part of the job.

  1. 01

    Product

    eDynamix develops the exsto Customer Engagement Platform — customer experience, service and workshop, CRM, sales, commerce, AI and insights, designed as one connected journey.

    Explore the platform →
  2. 02

    Integration

    eDynamix connects exsto with supported dealership, OEM, data and technology systems through integrations, APIs and partner connectivity.

    Explore integrations →
  3. 03

    Implementation

    Good technology depends on appropriate setup, an understanding of the process it supports, careful onboarding and rollout, and training that leads to real adoption.

  4. 04

    Customer success & support

    The relationship continues after deployment — supporting adoption and everyday use, helping teams learn, and responding as requirements evolve.

  5. 05

    Governance & compliance

    Connected automotive technology needs strong controls around information security, business continuity, data responsibilities, integrations and controlled deployment.

Automotive by design

Built around how automotive businesses actually operate.

exsto is designed around connected automotive journeys, not generic horizontal software adapted later. That means understanding the showroom and service reception, the workshop, customer contact, online journeys, payments and plans, reporting — and the requirements of OEM and dealer networks.

  1. 01

    Enquiry

  2. 02

    Ownership

  3. 03

    Service

  4. 04

    Workshop

  5. 05

    Authorisation

  6. 06

    Payment

  7. 07

    Follow-up

  8. 08

    Retention

eDynamix automotive context — running beneath every stage

How we work

A platform relationship, not a software hand-off.

  1. 01

    Understand

    Start with the customer journey, operational process and business requirement.

  2. 02

    Connect

    Understand the systems, data and integrations surrounding the deployment.

  3. 03

    Implement

    Configure and roll out the relevant parts of exsto.

  4. 04

    Adopt

    Support teams through training, use and ongoing engagement.

  5. 05

    Evolve

    Continue developing the relationship as products, processes and requirements change.

Every customer is different — the emphasis of each stage depends on the deployment.

Working across automotive retail

From individual operations to national programmes.

Practical help where the work happens.

  • Operational use
  • Customer journey
  • Adoption
  • Support

Behind the platform

Technology designed, delivered and supported by people who understand automotive retail.

Customer need

  1. Product
  2. Engineering
  3. Implementation
  4. Customer Success
  5. Support

Compliance · Infrastructure — supporting across the whole relationship

Trust

Security and resilience built into how we operate.

Automotive organisations trust eDynamix with customer journeys, operational data and connected systems. Independent certification is part of how that discipline is held to account.

  • ISO/IEC 27001 certification mark

    ISO/IEC 27001

    Information security management

  • ISO 22301 certification mark

    ISO 22301

    Business continuity management

  • TISAX certification mark

    TISAX

    Automotive information security assessment

  • Cyber Essentials certification mark

    Cyber Essentials

    UK government-backed cyber security scheme

Information security
Protecting customer and business information across the platform.
Business continuity
Planning so dealerships can keep serving customers.
Controlled integrations
Connecting systems deliberately, with clear boundaries.
Data responsibilities
Being clear about how data is handled and by whom.

Innovation without the hype

Practical innovation, inside real automotive workflows.

eDynamix develops technology around practical customer and operational problems — not technology for its own sake. Innovation should improve the journey or the operation.

  • AutoAllocateMatching work to workshop capacity and technician availability.
  • AutoReviewReviews technician spoken commentary in VIDEO1st videos, providing scoring and feedback to help improve video quality.
  • Customer InsightsBringing customer activity together for the teams who need it.
  • exsto.InsightsHelping businesses understand performance across the journey.
  • Connected digital journeysLetting customers act online without breaking the process behind them.

Working with partners

An ecosystem is stronger when the technology connects.

eDynamix also works with technology organisations through its structured Partner Programme.

Let’s improve the automotive customer journey together.

Whether you are a retailer, dealer group, OEM or technology partner, start with the journey or business challenge you want to improve.

Also see Solutions · Resources