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Domain · exsto.Sales
From stock to customer, one connected sales journey.
exsto.Sales starts with the vehicle — stock, pricing and video merchandising — and carries on through enquiry, engagement, retail activity and hand-over, inside the same connected platform as service and ownership.
The sales journey
From stock to ownership, in one connected workflow.
The sales journey starts before demand arrives — with the vehicle. exsto.Sales keeps stock, content, the enquiry and the customer together, whichever route the journey takes.
Stock Master · vehicle record
Representative, not prescriptive — the stages involved depend on the vehicle, the enquiry and the retailer.
Stock Master
Know the stock. Understand the opportunity.
Stock Master brings vehicle stock and its associated information together — vehicle details, days in stock, run rate and margin — so the opportunity is visible alongside the vehicle.
- Volkswagen ID.7 ProXSTO 002Days · 12£44,995Margin · HealthyAvailable
- Volkswagen ID.4 LifeESTX 003Days · 47£31,450Margin · ReviewAvailable
- Volkswagen Golf StyleEXS7 004Days · 68£21,990Margin · ReviewAvailable
- Volkswagen Tiguan R-LineXST5 005Days · 9£36,250Margin · HealthyIn preparation
Representative, fictional stock data.
Connected automotive data
Stock Master can use connected automotive data to enrich the vehicle and stock information available to sales teams.
Auto Trader Connect — Connected automotive data supporting relevant vehicle and stock information within Stock Master.
Auto Trader Connect → Explore our integration approachStock information
Vehicle information from connected sources.
Stock Master can bring together vehicle information from connected data sources into a single vehicle record.
Connected data sources
- DVLA
- DVSA
- CAP
- HPI
Stock Master
exsto.Sales
Vehicle record
Volkswagen ID.7 · XSTO 002
- Days in stock12
- Price£44,995
- MarginHealthy
- Vehicle dataVerified
- Recall / Service Campaign1 open campaign
- Stock statusAvailable
Connected manufacturer information such as recall or service campaign status can also form part of the vehicle context where supported — so the information appears where people actually work.
Representative, fictional data. Available data sources depend on the integrations and agreements in each deployment.
AutoPrice
Keep pricing connected to the stock decision.
AutoPrice is part of the vehicle pricing workflow within exsto.Sales — keeping the price of each vehicle connected to its stock context.
AutoPrice
Pricing workflow
Illustrative workflow. How pricing actions are applied depends on each retailer’s process.
Stock context
More than whether the vehicle exists.
Days in stock, run rate and margin sit alongside the vehicle, so salespeople and managers understand the commercial context behind each conversation.
Vehicle
Volkswagen Golf Style
Days in stock
68
Run rate
Model run rate
Margin
Margin position
VIDEO1st Sales · stock video
Show the vehicle before anyone asks.
Before an enquiry arrives, VIDEO1st Sales can be used to create stock and merchandising video for the vehicle — ready to present on the retailer’s website.
exsto.Sales and Glovebox.Studio
Publish the vehicle. Receive the enquiry.
Glovebox.Studio powers dealer and OEM websites in the Customer Experience layer. It is a separate product with a two-way relationship: vehicle and merchandising content goes out to the website, and vehicle enquiries come back into exsto.Sales.
Outbound · merchandising
- Stock Master · vehicle data
- Pricing · AutoPrice where relevant
- VIDEO1st Sales · stock video
Public vehicle presentation · Volkswagen ID.7
Inbound · demand
Vehicle enquiry → exsto.Sales · Enquiries
Publishing depends on the website and integrations configured in each deployment.
Enquiries · Lead Inbox
One place for incoming sales demand.
Customer sales leads from multiple sources arrive in the Lead Inbox within Enquiries — with the customer, their vehicle interest, the source and the status visible together, alongside connected customer activity.
- J. CarterVolkswagen ID.7Website enquiryNewUnassigned · contact customer
- S. AhmedVolkswagen ID.4Dealer websiteIn progressR. Lewis · send video
- L. BrooksUsed SUV interestCampaignIn progressR. Lewis · call back
- D. MorganVolkswagen GolfOther connected sourceContactedA. Shah · follow up
- P. EvansVolkswagen Passat Estateexsto.ai · purchase intentNewUnassigned · contact customer
Representative example data. Lead sources depend on the integrations in each deployment.
Purchase Intent Detection
Fewer missed opportunities.
exsto.ai can recognise genuine purchase intent within supported customer conversations and create a sales enquiry where one has not already been captured — helping reduce missed opportunities. The sales team still owns the conversation and every decision that follows.
Inbound customer conversation
Supported customer conversations
Purchase Intent Detection
Genuine vehicle-purchase intent recognised
Enquiry created
Where one has not already been captured
Lead Inbox
exsto.Sales · Enquiries
Not every conversation becomes an enquiry — only genuine purchase intent is surfaced. Availability depends on each deployment.
Where enquiries come from
Demand arrives from across the platform.
Sales enquiries can come from connected websites, campaigns and other integrated sources. Each one is routed to the workflow that owns it.
Vehicle enquiry submitted through a dealer or OEM website
A sales campaign generates a lead — campaigns can also be information-only
exsto.ai · Purchase Intent Detection
Genuine purchase intent recognised in a supported customer conversation
Other connected sources
Can contribute where integrations exist
exsto.Sales
Enquiries · Lead Inbox
Not every website form is a sales enquiry
Vehicle / sales enquiry
→ exsto.Sales · Enquiries
Online Booking
Accessory store request
→ Bookings
General enquiry
VIDEO1st Sales · personalised engagement
Make the vehicle personal before the customer arrives.
After the enquiry, VIDEO1st Sales is used again — this time for a personalised walkaround of the vehicle this customer is interested in, sent within the same connected workflow.
Customer + enquiry + vehicle
One record, three kinds of context.
Connected sales record
- Customer
- J. Carter
- Interested in
- Volkswagen ID.7
- Enquiry source
- Dealer website
- Vehicle
- Available
- VIDEO1st
- Sent
The wider relationship is available through Customer Insights.
Conceptual connected record — fields shown are representative.
Retailing
Keep the sales activity connected.
Through the retail journey, the enquiry, the vehicle, customer activity, video and each sales interaction stay together — so nobody has to piece the story back together.
01
Enquiry
02
Vehicle
03
Customer activity
04
VIDEO1st
05
Sales interaction
From decision to hand-over
Keep the sale connected after the customer says yes.
The enquiry does not disappear into disconnected administration once the customer decides to buy. Offers, authorisation, documents, payment activity and delivery preparation can remain connected to the same sales journey through to hand-over.
01
Offer
Offer accepted
02
Authorised
Sale authorised
03
Documents
Documents complete
04
Payment
Deposit received · balance outstanding
via exstoPay
05
Ready for delivery
Admin complete
06
Hand-over
Ready for hand-over
Representative, fictional example. Steps and documents depend on each retailer’s process and deployment.
Hand-over
The sale is not where the customer journey ends.
At hand-over the customer moves from sales activity into ownership — and the relationship continues across the wider exsto platform.
exsto.Sales
Hand-over · J. Carter · Volkswagen ID.7
Ownership relationship
The customer relationship continues
Conceptual — how ownership services are set up depends on each deployment.
Customer Insights · Shared platform capability
See the customer beyond the enquiry.
From the customer record, Sales users can open Customer Insights — a shared platform capability, not part of exsto.Sales — for a wider view of the relationship across exsto.
- Sales / enquiry activity
- Workshop visits
- CRM contacts
- Messages
- Payments
- Plans
- Surveys
- History
exsto.Sales and exsto.CRM
Two Domains, one relationship.
exsto.CRM runs campaigns and wider engagement. Where a campaign generates a sales lead, it flows into exsto.Sales Enquiries — not every campaign does. After the sale, the relationship can continue in exsto.CRM.
Campaign / customer engagement
exsto.Sales
Enquiries · sales workflow
Ongoing relationship, where appropriate
Sales lead where applicable → sales workflow → ongoing relationship.
exsto.Sales and exsto.Commerce
Part of the same wider journey.
exsto.Sales and exsto.Commerce are separate Domains that can both take part in the customer’s wider journey with the retailer, connected by the same platform.
exsto.Sales and exsto.Insights
Sales information from across the domain.
exsto.Insights doesn’t just receive a few isolated Sales events. Connected Sales activity — from merchandising through enquiry to hand-over — can feed the wider dashboarding and reporting across the platform.
- Enquiries / Lead Inbox
- Stock Master
- Pricing / AutoPrice
- VIDEO1st Sales
- Retail activity
- Hand-over
Dashboarding & reporting
Available Sales data depends on the modules and integrations in each deployment.
exsto.Insights
Wider dashboarding and reporting across the business.
An individual customer view — relevant sales activity can contribute to it. A separate shared capability, not part of exsto.Insights.
Dealer groups & OEMs
Connected sales journeys, from one site to a network.
Retailers
Connected enquiry and stock workflows.
Dealer groups
Consistency across multiple sales operations and sites.
OEMs & national programmes
Connected customer journeys and shared standards across participating networks.
See the connected sales journey from stock to ownership.
Follow the vehicle from merchandising and publishing, through enquiry and personalised engagement, to hand-over and the wider ownership relationship.